Make Some Noise for OSU5 tips for being a better online booster.

We know Oregon State is special. You know it, too. But how do you translate that pride to your social feed? We asked alumni who work in social media and marketing to share simple, effective ways to amplify OSU online. A single post may seem small, but shared widely, it can create momentum — sending ripples outward and elevating Oregon State’s presence in ways that add up. Here are five tips.

1. Share real moments — not perfect ones.

The highly staged Instagram posts of yesteryear have given way to something more genuine. That’s good news for Beavs. “Candid photos, throwbacks, game days, campus visits or everyday OSU pride go a long way — no polished content required,” said Sara Boraston, ’15, senior director of marketing at Teladoc Health. A quick snap from Gill, Goss or your favorite campus spot can spark connection.

2. Engage, don’t just scroll.

A like is nice. A comment, reply or share is better. Social media platforms reward conversation, so interacting with OSU’s posts helps expand their reach. Leave a comment, reply to a story, add your own photo or share a post.

3. Add something personal.

If you share an OSU post on LinkedIn, Facebook or elsewhere, consider adding a sentence about why it matters to you. Mention the professor who changed your life or an experience that shaped your career. Personal context turns a repost into a story of its own.

4. Help the next generation see themselves here.

Younger audiences respond best to video-first storytelling. Whether it’s a candid reaction clip at a game or words of encouragement for new grads, your perspective helps future students and supporters imagine their own connection to OSU.

5. Offer a call to action.

“Create one simple call to action that is consistent and easy to do,” said Jonathan Riley, ’09, CEO at Better Marketing. Tag someone in a #ThrowbackThursday post. Encourage fellow Oregonians to support an important vote. Suggest that classmates join you at an alumni event. A small, clear invitation gives others a natural way to join in.